Sound Advice
Chicago: 773.772.9539
Los Angeles: 323.464.0990
info@voiceoverdemos.com
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Training

ob·jec·tive

1: involving or deriving from a sense of perception or experience with actual objects, conditions, or phenomena

2a: expressing or dealing with facts or conditions as perceived without distortion by personal feelings, prejudices, or interpretations

2b: limited to choices of fixed alternatives and reducing subjective factors to a minimum.

sub·jec·tive

1: bias

2: modified or affected by personal views, experience, or background

3: random notions; random activity; without objectivity

4: lacking in reality or substance

dis·ci·pline

1: a field of study

2: control gained through order

3: to train or develop by instruction and excercise

4: to impose order upon (a subject)

prin·ci·ple

1a: a comprehensive, fundamental law, doctrine, or assumption

1b: a rule of code or conduct

2: an ingredient (as a chemical) that exhibits or imparts a characteristic quality

The training you receive from SOUND ADVICE is unique in that it is purpose-driven. In fact, it's easy to attribute the success rate of our clients to this very 'objective' training.

The truth is, most acting training is completely subjective, based solely on the whim of the coach or director. That is to say, most coaching is done without any specific purpose or intended result.

Frankly, if you don't know what you're trying to accomplish, then you're at a decided disadvantage. This could explain, in part, why so many talent go off and unnecessarily spin their wheels on random details that ultimately derail their progress and performance. It's this lack of results that ultimately frustrates them to the point of utter paralysis.

At SOUND ADVICE, our goal is to remove as much subjectivity from your training as possible and replace it with ardent objectivity.

The primary focus behind our coaching is: if you know what you're striving for, if you know what to look for in the script--even if the producer, director or copywriter aren't quite sure what the piece needs--you can then deliver a handful of strong creative options within the context of the piece, all of which will be uniquely yours.

With each coaching session, we impart specific objectives required from each take and every performance by employing "The 10 Principles of Performance"©. Application of these simple, yet powerful principles consistently offers you something interesting to play, take after take, production after production.

These principles are the common denominators that make up the best-kept secrets in the business, all of which are required of you on the job regardless of your experience level. This is precisely why we don't deliver "beginner, intermediate, or advanced" coaching. Rather, we address what's expected of you in the field, in any medium (voiceover, television, film or stage).

This unique process was designed to replace that critical little voice in your head and allow you to concentrate on the adjustments you need to make with each take to deliver the most playful, most skillful performance you can deliver.

Each coaching session at SOUND ADVICE is recorded to CD to better assist you in working your skills on your own.

It is our dedicated intention to see you succeed. Through discipline and application of these vital principles, we're confident that's precisely what you'll do!

See our Services page to learn more about our One-on-One Coaching and In-Studio Workshops.


Matt Welton

Matt Welton

"Kate's advice is practical, makes sense and is so easy to apply...and when applied it brings results, time after time. Listen to her! Her experience and training can jumpstart and rev up your career like nothing I've ever experienced in this business!"

Kimberley Reid

Kimberley Reid

"I wanted you to know that your vocal warm-up has been a lifesaver. I have been using it everyday. It's amazing how much better my first pass auditions sound when I use the vocal warm-up exercises. Thanks again. (Your training) really makes a difference."

Julie Hurt

Julie Hurt

"Not only will SOUND ADVICE produce a great demo for you, they will help you prepare for auditions and assist you in the business aspects as well."